Habit-Based Health

It’s true what they say, “You are what you eat…”
…but I say, “You are why and how you eat what you eat.”

fitlicity at your fingertips

The power is in your hands. fitlicity at your fingertips empowers you to use it.

Habit-Hack Your Health in five days with the HBIC Handbook. Brace yourself for a little sass backed by a lotta science and boiled down to a single solution: the secret sauce to Sustainable Sustenance.

Exclusive content created to empower effective, efficient, and enjoyable experiences for everybody and every (space) body, from eating to exercise and everything between and beyond.

fitlicity Habit-Based Health programs empower educated eating and exercise efforts that are efficient, effective, and enjoyable – putting the fun in functional food and fitness.

I teach my clients the tools, tactics, skills, strategies, behaviors, and beliefs to optimize physical and physiological performance and physique from temples to toes – free of confusion, complexity, and calculation.

That’s my way of saying: With my insight and your implementation, you’ll eat and exercise your way to looking, feeling, and functioning your very best… for good.


Meet Your Coach


PN-1, CPT, CF-L1

Face and founder of @fitlicity, Alex is a Precision Nutrition Certified Nutritionist, Exercise Science Nutritionist, National Academy of Sports Medicine Certified Personal Trainer, and CrossFit Level 1 Certified Trainer.

Often called “Al”,  she spends her early mornings at CrossFit Costa Mesa and evenings cozied up on the couch with her husband, Moses, and spunky puppy, Genny in their coastal Newport Beach, CA apartment. Self-proclaimed vegetable queen and lover of all foods green, you’re sure to find Al reaching for anything made with brussels or cauliflower. Al won’t hesitate to tell you that she loves few things more than deadlifts and grocery shopping. Eating and exercise are her passion in the pursuit of Optimal Health, and Habit-Based Health Coaching is her purpose.

When she’s not in the gym with a barbell in her hands, you can find Al elbow deep in meal prep, serving up real food that serves her from temples to toes, and planning her next trip around the globe.


Join the fitlicityfam

There’s no body like you! fitlicity +foundations Private Programs offer one-on-one Habit-Based Health Coaching personalized to your biological blueprint.

The power is in your hands. A fitlicity + focus Consultation Cycle empowers you with the education to make effective and efficient eating decisions, on your time and terms.

Your approach to nutrition and fitness has done wonders for me after a season of serious depression. Routine, dedication, and showing up for myself has been life changing in a way that I can keep up forever.

fitlicity +foundations Participant

I feel like I’ve come such a long way in such a short amount of time, and I have you to thank for that! You taught me one of the most basic things in life – how to feed myself. Your program and guidance was the missing piece to my health and fitness journey.

fitlicity +foundations Participant

I have never found anything that helped me deal with my perfectionism and negative relationship with food like yours has. For the first time, I’m seeing results while healing my relationship with food.

The fitlicity Five Participant

Thank you for teaching me the proper ways to eat and giving me an outlook on food that isn’t surrounded by depriving myself of everything. It may have only been a six week course, but it has truly changed so much of my life.

The fitlicity Five Participant

Want a taste of fitlicity?

The fitlicity Five-a-Day is a FREE five-day introduction to my Principles and Philosophies of Habit-Based Health. Curious about Coaching? Get a taste of what it’s like to work with me.


I Practice What I Program

Hungry for More?

Spoiler Alert: fitlicity Habit-Based Health programs are not a short-cut to short-lived results. Curious what the fitlicity Habit-Based Health method is all about? I’ve got your back… and your belly.

Join the fitlicityfam exclusive email list and get tips, tricks, and habit-based healthy hints direct to your inbox… without a word count.

contact fitlicityfam@fitlicity.com for parternship opportunities